Marketing Luxury Real Estate: Create The Niche

Marketing Luxury Real Estate: Create The Niche

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Toronto has always been a place for the rich to enjoy their spoils by buying up luxury condo's that even a King would envy. But in the last two quarters of the previous year the market for luxury condos has flat lined. The number of new condominiums sold in the last quarter was a full 18% lower than the previous year. In fact, even the number of condos built was considerably lower (at least 1,000 less) than last year. But what is fueling this loss of growth, and what does it mean for the real estate market in general?

Richard Lehman, noted investment advisor, puts it this way: "Think about it, what better way to bail out debtors and clear out an excess housing inventory than through inflating the value of hard assets and at the same time diminishing the value of debt claims?" And all the government entitlement programs are keyed to the rate of inflation, so the politicians look like heroes.

As much as I like appraisals, I must admit I love an experience realtor. They not only give you more comps than an appraiser, they know what's going on in the neighborhood. They know what people are looking for in houses in their area. But here again, you must tell the real estate in Marbella. not to give you a number just to make you happy. You want a price that the house will sell for in a reasonable time period.

Letters might need some more work but you can easily devise ways to make it easy and cheap. I have some mailing equipment I bought from a company real estate development. going bankrupt.

Sugarloaf Foreclosures - The latest Foreclosure report shows 9 Sugarloaf homes that were given "notices of foreclosure" for the January 6th auction. Yes, there are a couple of well-known names on that list. This level of foreclosures is significantly higher than the 2-3 per month that we have seen throughout the year. In addition there are major builders of new homes in real estate company or service. Sugarloaf that had construction loans foreclosed upon by their banks. In 2008, there have been over 40 properties that have been given notices of foreclosure. There are currently 23 properties that are in some active form of foreclosure (from pre-foreclosure to bank-owned status).

I would leave those renovations to the expert investors or the true contractor investors. Also, you usually only find investors doing these type renovations in the higher end homes and neighborhoods. This is because adding larger room additions and changing the original layout of the house can be recouped with the higher selling prices. And even at that, you will usually only find these being done in pricier neighborhoods.

Now, take this a step further. You walk into a luxury goods store where you just want to peruse the merchandise with no particular intent to buy. You are in a "just looking" mode. Get the idea that the manager of the store follows you around every step of the way peering over your shoulder. How soon would you be inclined to make a return visit?

Once you have your website, put your URL on everything, including your email signature lines. Join Active Rain and start blogging - and directing people back to your site. Write to all your friends and sphere of influence and invite them to your site. Comment on real estate benalus blogs and answer Yahoo questions - and always include your URL.

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